CINDY’S.BLOG

As a best-selling author and business trainer, Cindy spends a lot of time reading and writing. Here are some of her articles that might be of interest.

Cindy Norcott’s 25 lessons from 25 years in business

1. Marketing is the backbone of your business– always have a Marketing plan and ensure that every day you do something that will make you top of mind with your clients. 2. Stop playing small – always add another zero to everything you plan to do in terms of...

Why companies don’t hire the right people

Why companies don’t hire the right people – from a recruiter’s point of view I have been a recruiter for 23 years and I thought I would share with you some common issues that I have been witness to that can result in a company not hiring the right people. When some...

Here’s to the women I know

I love August. It is womens’ month after all! I enjoy participating in the many events that celebrate women and the successes they have made. To be honest, I don’t believe womens’ month is about womens’ struggle for freedom from oppression by men but rather a...

The heart and Art of customer service

I have just returned from a 12 day social trip to the United States. One of the highlights for me amongst the many exciting events we experienced was the service myself and my companions received while we were in the Big Apple. In retail stores, the shop assistants...

Is it time to change – some time management tips

I am preparing for an upcoming seminar on time management and I thought I would share a few thoughts on the subject. I read a quote that said ‘Most people get ahead in the time that others waste”. I think this is so true. I recently presented on time management to a...

The abundance of average

“Is it really possible to hire A-players or are most of the candidates out there just average?” I was recently asked this question at a business forum meeting with top business leaders. My response was as follows. A-players are few and far between. In 100 people in a...

How to pick the perfect staff member

I have been a fan of leadership guru, John Maxwell for many years. I thought I would share some of his advice with you. It is important to hire people that will fit in with the culture of your company and who will add to the overall skills and intellect of your...

If you feel that 2015 has beaten you

As we get into the last stretch of the year, it appears that everyone suddenly feels deflated and out of steam and the mental count-down towards the end of the year starts. I meet many people at this time of the year who are wishing the year away, claiming it has...

Too scared to hire temps?

Since the LRA amendments came into effect in March 2015, many companies have been too nervous to hire temps, even for short term assignments, often leading to backlogs and over-worked staff. Here is some information to dispel some myths about the legalities of hiring...

Major mistakes most interviewers continue to make

On a daily basis, I deal with clients who are recruiting staff. Despite seminars, articles and many books on the topic, it seems there are some common mistakes that employers make when interviewing. Make sure that you are not committing the following fatal errors when...

Middle Ground

The months of September and October are often very tough months of the year in the workplace. At this time, people feel too far removed from the freshness and vigour that they experienced at the beginning of the year and they are still too far away from the end of the...

A year of happiness

At the start of every year, armed with renewed vim and vigour, I decide on my theme for the year. Last year was my “Unstoppable” year and unstoppable it certainly was, with the publishing of my book, “How to be Unstoppable”, summiting Mount Kilimanjaro and snow skiing...

What makes a great sales person

I have been recruiting salespeople for the past 25 years and I have identified certain qualities that I look for when recruiting. I thought I would share them to help employers know what to look for and to help reps know what to focus on. A great sales rep knows how...

Put your best foot forward and ace that interview

Having interviewed job-seekers daily for more than 22 years, I have seen many job-seekers shoot themselves in the foot and lose themselves the job not due to a lack of skills or experience but due to a silly error. Here are a few do’s and don’ts when job-seeking. I...

The power of expectations

I have been coaching business owners and speaking to large groups of people over the past 15 years. There is a question that I ask most of the audiences that I address. It goes as follows – “Who in this room really wants to be successful and happy and live the life of...

Self development is the key to success

Malcolm Gladwell tells the world that it takes 10 000 hours for a person to become a world expert in your field. How do you rate? Are you an expert in your field? Can you stand up for an hour and address an audience with authority on your subject / career / passion? I...

Are you an Iron Man in Business?

Yesterday, after a year of intense training, my husband completed the Iron Man event in Port Elizabeth in a respectable time of 13 hours and 30 minutes. Having witnessed the training required and then sitting on the side of the road on race day got me thinking of the...

Can I build an empire with this new hire?

This is a question every business owner or manager needs to ask when they are looking to make a new hire. Every new person that you take on needs to add to the DNA of the company. Ask the following questions of the top candidate before you offer them the job – 1. What...

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